Snap Solar Mackay, a leading solar installation company in Queensland, wanted to increase local leads and dominate Google’s map rankings. Despite having a solid reputation, they weren’t appearing consistently in top local search results, limiting their ability to attract high-intent customers. To address these challenges, Bold implemented a multi-phase local SEO campaign that focused on improving Snap Solar Mackay’s Google rankings and overall digital footprint.

1. Low Local Search Visibility – Snap Solar Mackay was not ranking in the top positions for key search terms, leading to missed opportunities.
2. Limited Google Business Profile (GBP) Engagement – Their GBP was under-optimised, affecting their local pack rankings.
3. Lack of Quality Backlinks – Their website lacked authoritative backlinks from relevant local sources.
4. Inconsistent NAP (Name, Address, Phone Number) Citations – Business information was inconsistent across directories, negatively impacting local rankings.
5. Low Customer Review Volume – They had fewer Google reviews compared to competitors, reducing credibility and click-through rates.