Laila’s Beauty & Laser, located in the southwest of Sydney, is a trusted skincare clinic offering advanced beauty treatments, such as laser rejuvenation and non-surgical facelifts. While the clinic had built a loyal customer base through its high-quality services, Laila faced challenges in attracting new clients and increasing bookings. Recognising the need for a more effective marketing strategy, Laila turned to Bold for expert help. She needed a strategy that would drive local bookings and boost online visibility.

Laila's Beauty & Laser wanted to attract more clients for their skin tightening services. Despite having high-quality treatments, they struggled to generate leads and increase bookings. They needed a marketing strategy that would quickly bring in new customers and position their brand as a go-to destination for skin tightening.

• Limited Reach: Laila’s ads were not reaching enough new potential clients, and her efforts were mostly targeted at the existing audience.
• Underperforming Creative: The clinic was using simple image ads that didn’t stand out enough to grab attention or showcase the clinic’s full range of services, which impacted overall engagement.
• Local Visibility Issues: Although the clinic was in a competitive area in southwest Sydney, Laila’s business wasn’t appearing prominently in local search results, limiting its visibility to people nearby.
• Unoptimised Retargeting: Past clients who had booked appointments before were not being effectively re-engaged with timely offers or reminders, leading to a drop in repeat business.