Adelaide Auto Keys, a locally owned and operated locksmith service in Adelaide, faced the challenge of low online visibility. Despite providing fast and reliable locksmith services, they were struggling to attract leads from their website as they weren’t ranking highly on Google for relevant search terms like “locksmith Adelaide” or “emergency locksmith near me.”

The business needed a strategy to improve local SEO and get in front of potential customers who were actively searching for locksmith services in the area. With increasing competition, the challenge was to get their website ranking higher and driving more qualified leads, especially for urgent services such as emergency lockouts and car key replacements.

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1. Low Online Visibility – Adelaide Auto Keys was not ranking highly on Google for key search terms.
2. Competitive Market – Faced strong competition from other locksmiths in Adelaide.
3. Urgent Service Demand – Required better visibility for high-intent searches like “emergency locksmith near me” and “car key replacement.”